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Does your business offer products and services to other companies? If so, your business more likely falls into the category of business-to-business (B2B). This type of business functions differently from something that offers products and services directly to consumers or business-to-consumer (B2C).
Understanding your business category is necessary for you to create the correct type of website. A website is the first thing a person will see about your business, so it only makes sense for you to create the most optimal website that suits your business. Also, making your website appear professional is incredibly important if you want to attract more enterprise-level clients.
Simply put, a B2B website is a site that offers business services to other businesses online. Its primary purpose is to provide almost all kinds of services, whether software, solutions, content, or other products that solve other companies’ problems.
For example, Ahrefs is a SaaS B2B company in the SEO industry that offers software and tools that help businesses achieve marketing success. If you check out their website, you’ll see that it’s perfectly designed for business-to-business purposes.
Most established businesses don’t follow a premade template for their websites. Since they have the budget, they’ll often hire a dedicated web design company to create a bespoke website. Because of this, their websites stand out from their competitors.
It’s important to understand that no B2B websites are alike. However, they all follow a particular category that makes it easier for you to determine what type of website they’re using if you want to follow in their footsteps.
If you’re planning to hire a web design company for your Hartford, CT, B2B company, you need to know some examples first.
eCommerce B2b website is a type of site that sells products or services. Your business owns this website, and you’re responsible for managing things such as order fulfillment and inventory.
Some examples of eCommerce B2B Websites include:
If you offer wholesale products to other businesses, the best type of site for you would be a wholesale B2B website. These kinds of websites usually include customer login, updated online pricing, and quote forms, to name a few.
Below are some of the best examples of wholesale B2B websites are as follows:
As the name suggests, B2B marketplaces are websites that act as marketplaces where third-party companies can post their products and businesses, along with their contact details.
Some examples of B2B marketplace websites are the following:
Software-as-a-service (SaaS) has seen growth over the past years, and they continue to dominate the online space with its offerings. A SaaS B2B website is one of the most demanding to design because some companies directly offer their software on their websites.
Here are some examples of SaaS B2B websites:
People who practice their profession and put their offerings online use professional services websites. If you’re a lawyer, broker, designer, or contractor, you’d want your website to revolve around what you have to offer as a professional.
Here are some examples of professional service B2B websites:
Your website acts like the front of your digital shop. If you want your business to gain more customers, you need to make it more appealing. Having a B2B website is your opportunity to showcase your value proposition and how other businesses can benefit from what you offer.
If you own a B2B company, investing in a website is one of the best business decisions you can ever make. You’ll need a website that grows as your business grows; luckily for you, we can help. Talk to one of our experts here at Hartford Web Design Pros to understand how you can benefit from a B2B website.
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