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A successful website is about more than just a pretty design. Creating effective landing pages is essential to guide visitors to take specific actions to maximize conversions and achieve your client’s goals. In this article, we’ll explore ten different types of landing pages and provide examples of how you can use them to boost conversions for your clients.
A click-through landing page persuades visitors to another page, such as a product or service page. For example, a web designer in Hartford, CT, can use a click-through landing page to encourage visitors to click through to their portfolio page to view examples of their work.
A lead generation landing page collects visitors’ information, typically through a form, in exchange for something of value, such as a white paper, ebook, or other lead magnets. A web designer typically uses a lead generation landing page to offer a free consultation in exchange for visitors’ contact information.
A product or service landing page is designed to provide information and encourage visitors to take a particular action that will benefit the business, such as purchasing a product or signing up for a service. Businesses use product or service landing pages to showcase their website design services and encourage visitors to schedule a consultation to discuss their project.
A microsite is a more comprehensive landing page, often featuring multiple pages or sections, and may function as a standalone website. A microsite can showcase things such as portfolio, team information, and services in greater detail than a single landing page would allow.
A coming soon or pre-launch page is designed to generate buzz, and capture leads before launching a product or service. For example, a web designer in Hartford, CT, might use a coming soon page to generate interest in an upcoming redesign of their website and encourage visitors to sign up for updates.
A squeeze page is focused on getting visitors to opt-in to a mailing list or offer and often features a solid call-to-action to encourage sign-ups. A web designer in Hartford, CT, might use a squeeze page to offer a free ebook on website design tips in exchange for visitors’ email addresses.
A testimonial page showcases customer reviews and feedback to help build trust and encourage visitors to take action Testimonial pages showcase positive feedback from past clients and encourage visitors to schedule a consultation. These types of pages are arguably one of the best ways to establish trust between your brand and your customers.
A landing page features video content as the main focus and is used to educate visitors and encourage them to take a specific action. Most people and businesses usually use video landing pages to display their portfolio and explain their design processes to their clients.
An infographic landing page features an infographic as the main content and is designed to provide information in a visual and engaging format. A web designer in Hartford, CT, might use an infographic landing page to showcase the benefits of responsive design and the importance of mobile optimization.
A thank you page is displayed after a visitor has completed a desired action, such as filling out a form or making a purchase, and typically includes a thank you message and next steps. As the name suggests, a thank you page to thank visitors for scheduling a consultation and provide additional information about what to expect during the consultation process.
When it comes to website design, effective landing pages are a crucial component of a successful website. By understanding the different types of landing pages and how they can guide visitors toward specific actions, you can create a website that looks great and performs well. Whether you’re a seasoned web designer in Hartford, CT, or just getting started, the tips and examples provided by Hartford Web Design Pros can help you create landing pages that convert.
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